Multi-skilled professional with a strong foundation in design. Diverse experiences with a unique blend of creativity and analytical skills. Seeking a marketing position to leverage versatile skill set as both a leader and a collaborative team member.
Google Analytics | SEMRush | MOZ | Sales Samurai | MailChimp, Constant Contact | Buffer | Loomly | Tailwind | Sprout Social Hootsuite | Google Looker Studio | Supermetrics | WordPress | Shopify | Wix | Squarespace | Webflow | Adobe Creative Suite Canva | Affinity | SalesForce | HubSpot Notion | Click-up | Trello | AirTable | Google Suite | Microsoft Office | Facebook Instagram | LinkedIn | Pinterest | X | TikTok | YouTube
Email marketing | Project management | SEO (structured data markup, XML sitemaps) | Web design | Photography | Videography | Analysis of PPC strategy and performance | Keyword and market research | Copywriting | Content creation
Campaign development | Campaign maintenance and optimization | Building and delivering reports and dashboards
Self-motivated | Analytical skills | Strategic thinking | Willingness to learn | Research skills | Positive attitude | Creative | Problem-solving | Conflict Resolution | Communication | Teamwork | Critical Thinking | Adaptability | Time Management |
Leadership | Emotional Intelligence
Search Engine Optimization (SEO)
Understand the latest SEO ranking factors, mobile ranking factors and Google algorithms. Define SEO Key Performance Indicators (KPIs), benchmark SEO competitiveness and conduct link quality and backlink effectiveness audits. Understand consumer keyword search behaviour.
Mar 2024
Inbound
Proficient in creating content that educates and nurtures leads through their buyer's journey, offering relevant content and lead nurturing experiences to leads and customers, and optimizing marketing processes using automation strategies and AI tools.
Feb 2025
Social Media Marketing
Understand the latest SEO ranking factors, mobile ranking factors and Google algorithms. Define SEO Key Performance Indicators (KPIs), benchmark SEO competitiveness and conduct link quality and backlink effectiveness audits. Understand consumer keyword search behaviour.
Mar 2026
Applied Marketing Strategies
Developed the skills needed for making decisions about the marketing mix for a given target market, competent in researching target markets, conducting a SWOT analysis, selecting marketing communication and distribution channels, and choosing a pricing strategy.
Entrepreneur, Sugarberry Design Studio
North East, Maryland
Oct 2016 - present
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Develop and maintain the brand’s online presence across multiple platforms, including the creation of a website with Wordpress and engagement on social media channels.
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Utilizes graphic design skills to create marketing materials, including logos, business cards, and promotional content, enhancing brand recognition and customer engagement.
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Manage all aspects of the business, including marketing, operations, finance, and sales, demonstrating strong organizational and leadership skills.
Social Media & Marketing Communications, SNHU
online class
Mar 2023 - May 2023
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Developed a comprehensive understanding of integrated marketing communication (IMC) principles, including social media strategy, advertising, public relations, branding, and corporate communication.
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Planned, researched, and executed creative marketing campaigns aligned with specific promotional objectives.
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Enhanced understanding of how to craft and implement comprehensive marketing strategies that integrate various communication tools for cohesive brand messaging.
General Assistant, Cecil County Public Schools
Elkton, Maryland
Nov 2015 – Jan 2023
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Assisted teachers with classroom tasks such as preparing materials, organizing learning centers, and setting up activities.
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Interacted with students in a positive and encouraging manner, offering basic academic assistance and promoting classroom routines.
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Maintained classroom materials and resources, ensuring they are well-organized and readily available.
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Assisted the school office with tasks such as photocopying, filing, answering phones, and greeting visitors (as directed).
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Helped ensure student safety and positive behavior during recess and lunch periods.
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Assisted with various tasks that contribute to the overall well-being of the school community.
Web Designer, Second Chance Designs
Wilmington, Delaware
Jan 2001 – Jul 2010
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Collaborated with internal teams (marketing, content creators, project managers) and clients to understand website goals and target audience.
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Translated client vision and brand guidelines into high-quality website mockups and prototypes using design software
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Design user interfaces (UI) with a focus on usability, user experience (UX), and accessibility.
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work independently and manage multiple projects simultaneously